Mikaela Delia
(802) 249-6017
mik@mikthemessenger.com

Consider this my cover letter, which I want to preempt by saying that I did not use AI to write. Though I’ve used a plethora of AI tools to streamline certain creative projects, I’ve concluded that they’re best suited for QA-ing iterations, gathering performance data, and being a sounding board for fresh ideas.

But when it comes to telling a story, influencing key audiences, and overall, exciting the senses with creative made for marketing intent, nothing beats good ‘ol fashioned human creativity…of which, I am a gold mine!

I’ve always been an imaginative person with unbound creativity. I pinpoint it back to my days growing up on a farm in rural Vermont, where art could be found in absolutely everything. In the gentle sway of corn stalks. The intricacies of chicken feathers. Digging my hands into the grain bin for a satisfying handful that I’d let cascade from my curious hand. That’s where the seeds of creativity start – with curiosity.

I followed the trail of my curiosity, which led me into marketing, particularly content marketing and advertising, where I’ve spent the bulk of my 12+ year career. I’ve had my hands in all things creative marketing – from copywriting to branding, blogging to graphic design, from storyboarding to ad production, from event marketing to email marketing, and virtually all creative marketing capillaries in between – telling stories, building brands, and ultimately, driving business growth.

Let’s pull back the curtain on the specifics!

If you’re here, then you’re taking the time to review my resumé and I’m very grateful you’ve stepped inside my sphere to learn more about me and what I bring to the table.

high school diploma

2011
Whitcomb Junior Senior High School

b.S. in Marketing

2015
Vermont State University - Castleton Campus

Notable achievements:
Cum Laude
2x Award Winner for Best Research Presentation at the Castleton Scholars Association

awai certification

2017
AWAI Online Certification Program

A distinct training program for the optimal success of direct response copywriters.

Script & Storyboard Writer
September 2024 - June 2026

Using AI data reporting tools, I wrote scripts and storyboards for direct response TikTok and Meta ads for renown brands such as Beard Club, Dose, Whisker, Fridays, Hers & more.

Specific ad performance metrics available upon request.

GASSED
agency

Content Manager
September 2022-June 2024

I researched, planned and managed website content for both the agency and Shopify eCommerce clients including SEO, content writing, art, and more. Notable clients include Wild Planet, L’Evate You by Steve Harvey, Hummviewer (as seen on Shark Tank), and more. I also consulted with the Co-CEOs on organizational development, identifying growth obstructions and helping them execute and manage a scalable internal process.

c & r
co.

Co-founder & Chief Brand Officer
October 2021 - June 2024

Myself and 3 other partners founded an eCommerce conference for women. We had 3 successful events in Los Angeles, Miami and Austin before deciding to taper the business due to evolving life phases.

I was in charge of head to toe branding, sponsor relationships, day-of execution, ticket marketing, and more. I also was a speaker at the event. This phase of my career was a BLAST.

ecom
sweety

Creative Production Manager
June 2021 - August 2022

I oversaw the complete ad production process from onboarding to deliver in a client-facing role at our Los Angeles-based production studio.

Head of Copy
March 2020 - June 2021

Prior to being promoted to Creative Production Manager in the LA studio, I managed the copy team of the email marketing department which I grew from 1 to 8, leading and overseeing the copy production of 50+ email marketing clients for large names such as Poo~Pourri, Hydrant, Vessi, HigherDose, Bala, 8Sleep, Belgian Boys, Fly By Jing, Nuggs, and many more.

Structured
Agency

Contract Copywriter
October 2018 - March 2020

I decided to go into business for myself and successfully managed a book of prestigious copywriting clients including Subaru, LEGO, Connect with Nature, SheBD, and more. I did it all - the work, my own marketing, accounting…I wore all the hats and loved it. At one point, I did hire a subcontract a copywriter to delegate some of the workload.

We still keep in touch and check in on each other!

freelance
work

Marketing Manager
October 2018 - May 2017

I was promoted from within and became the sole oversee-er of all of our ecommerce marketing efforts including managing our email marketing, website, branding, blog, and affiliates.

Marketing Associate
May 2015 - May 2017

I worked alongside the marketing manager to create content, manage our social media presence, put together our weekly newsletter, SEO keyword research, and more.